OXI is launched in 2005 in Egypt by Arma Group to play in the detergents category and in 2008 they have added the Dish washing liquid category.

Oxi competes with Giants like Procter and Gamble and Henkel. Oxi has a unique fragrance also a whiteness and stain removing with cloth protection.

In 12 years, Oxi Became n# 3 in the detergents market after Ariel and Persil.

Wafic Idriss sarl have started distributing Oxi In Mid 2017 with all its category’s aiming to get at least 5% market share. Targeting AB Young mothers 25+ who value their families and have it in the center of their lives, assume their responsibilities if making them happy because they lead a busy hectic life.

We are focusing on practical housewives, seek convenience and appreciate the “ me time who basically choose brands cautiously and get close friends family advise.